Why a dedicated subdomain is recommended for Google Ads

Ultra-fast delivery becomes truly valuable with Google Ads: Google is strict about consistency between the domain displayed in the ad and the target domain. If your ad displays yourdomain.com but if the redirection goes through another domain, Google may reject or limit your campaign.

By setting up a subdomain that belongs to you (for example test.yourdomain.comThis allows you to maintain domain consistency while using BlastOptimize. We recommend creating a subdomain exclusively for BlastOptimize rather than directly using a domain or subdomain that already hosts your main website, to avoid conflicts and maintain a clean architecture. Other advertising platforms are generally more flexible with redirects, but this setup is still recommended for a consistent and professional experience.

Compatible with Meta Ads and Google Ads

Meta Ads generally accepts an external destination domain. Google Ads more strictly controls the consistency between the domain displayed in the ad and the domain used for delivery.

A domain or subdomain dedicated to your brand facilitates this consistency and limits difficulties with certain analysis tools, notably Matomo.

For dynamic parameters, always use the syntax documented by the advertising platform that interprets the variables.