Create rules based on conversion rate

The CVR (Conversion Rate) corresponds to the conversion rate. You can create rules such as:

• If the conversion rate is greater than 10%, increase the rotation of this variant by 25%.
• If the conversion rate is less than 5%, reduce the rotation of this variant by 50%.

BlastOptimize automatically checks performance according to the defined days and period, and adjusts the traffic distribution accordingly — when one variant receives more traffic, the distribution of other variants is automatically rebalanced to maintain consistent rotation across the entire experience.

You can create multiple rules to gradually allow the tool to favor the versions that generate the best conversion rates. Start with simple rules, then regularly check the changes made.