Create a goal and define your conversions

Each BlastOptimize experience must have a measurable objective (a visit, a lead, a conversion, a purchase, etc.). The menu Goals and ConversionsAccessible from the left menu, it allows you to create and manage as many objectives as needed.

To create a goal:

1. Click on Create a goal.
2. Give it a clear name (e.g., "Lead form", "Purchase", "Pricing page visit").
3. Choose its type: View, Visit, Lead, Conversion or Purchase.
4. You can also assign it a numerical or monetary value (for example, €50 if a conversion represents this value on average), to go further in the analysis beyond the simple number of conversions.