Archives of Best Practices

Black and white photo of a shopping cart illustrating e-commerce A/B testing

Tom BlastOptimize
September 23, 2026

A/B testing e-commerce: 7 high-impact ideas (2026)

Updated September 23, 2026 Contents Before the 7 ideas: why not copy a recipe 1. The free delivery threshold 2. Urgency and stock alerts 3. The number of checkout steps 4. Social proof near the buy button 5. The exit-intent pop-up,…

BlastOptimize – Erreurs classiques ab testing

Tom BlastOptimize
August 30, 2026

Common mistakes in A/B testing

The method for an A/B test is simple to describe: divide the traffic, compare the results, and wait for statistical significance. However, it's easy to misapply, and a handful of errors recur regularly, even among experienced teams. This article reviews the most frequent mistakes…

Best practices

A/B testing e-commerce: 7 high-impact ideas (2026)

Common mistakes in A/B testing

Test multivarié : définition, exemples et quand l’utiliser (plutôt qu’un A/B)

A/B testing of pricing pages: method, calculations and pitfalls to avoid

Call to action that converts: how to write it and prove it with A/B testing

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