Our field experience

More than 600,000 B2C and B2B leads generated each year

BlastOptimize was born within Edilead, an independent company specializing in B2C and B2B lead generation since 2016.

Each year, our teams generate over 600,000 leads in France and internationally. Behind this volume, thousands of campaigns, landing pages, forms, and messages are tested and optimized to understand what truly transforms a visitor into a prospect, and then into a customer.

This experience taught us one essential thing: in digital marketing, the best decisions are not based on intuition, but on testing and data.

Edilead expertise at the service of BlastOptimize

600,000+B2C and B2B leads generated each year

30+business sectors mastered

Since 2016a test & learn culture

€0to use BlastOptimize

Our paths

Three areas of expertise, one shared entrepreneurial spirit

The product brings together three complementary perspectives: entrepreneurial vision, mastery of acquisition, and concrete knowledge of customer needs.

Thomas Robine

VISION & ENTREPRENEURSHIP

A web, digital marketing, and acquisition professional for over fifteen years, Thomas took over Needocs in 2012, a project that would later give rise to Edilead. His guiding principle: building useful, high-performing, and sustainable digital solutions.

Elyes Ben Sidhom

DATA & ACQUISITION

Trained as an engineer, Elyes transitioned into digital marketing before working at iProspect as a SEA project manager. He now leads Edilead's marketing, acquisition, and campaigns.

Thomas Le Querec

COMMERCE & CUSTOMERS

A natural business developer, Thomas has developed a very practical understanding of clients' objectives and challenges. This close connection directly contributes to the simplicity of BlastOptimize.

Our values

Growing together, with high standards and kindness

At Edilead, as at BlastOptimize, we firmly believe that the best projects are born from mutual support, active listening, and knowledge sharing. These values guide our work and the way we build our product.

↗

Mutual aid

Sharing our experiences and knowledge to progress together.

♡

Kindness

Listen to every idea and consider every piece of feedback carefully.

◎

Transparency

Clearly explain our choices, how we operate, and our priorities.

✓

Continuous improvement

Test, learn and develop the tool on a daily basis.

The turning point

A/B testing should not be a luxury

To manage and optimize its own campaigns, Edilead has always developed its own tools. We needed fast, reliable, and easy-to-use solutions capable of meeting the demands of large-scale campaigns.

In conducting our benchmark, we found that the majority of professional A/B testing solutions cost between between €450 and €2,000 per month. Prices that still make experimentation inaccessible to many companies, agencies, freelancers and marketing teams.

BlastOptimize was born from this observation: to offer a true professional A/B testing solution, without reserving optimization for companies with the largest budgets.

Our ambition

Making A/B testing accessible to the widest possible audience

We want to enable every company, agency, entrepreneur or marketing team to test their ideas, regardless of their size, technical level or budget.

A solution that is intuitive enough to launch an initial test in minutes, but robust enough to support a genuine optimization strategy.

The project

A tool built with its users

BlastOptimize is not a static product conceived behind closed doors. The feedback, needs, and ideas of our users will directly guide its development.

Our aim is not just to make a free tool available, but to build with its community a truly useful and sustainable experimentation platform.

It is this experience, these complementary paths and this shared conviction that give BlastOptimize its direction today.

Our mission

The free alternative to Google Optimize, built to last

BlastOptimize was born from a simple observation: professional A/B testing should not be reserved for teams with an unlimited budget or an army of developers.

We are building a no-code visual editor, ultra-fast deployment and reliable goal tracking, all available for free, so that every team can test and learn faster.

Discover our features