Ultra-fast streaming vs. standard streaming

Once your experience is configured and tracked, the delivery stage determines how your visitors will be redirected to your variations. BlastOptimize offers two modes:

Ultra-fast diffusion

The redirection goes directly through the BlastOptimize environment and is almost instantaneous. You can use the default BlastOptimize domain, or configure your own domain/subdomain (see Implementation → Domain).

Standard broadcasting

A standard redirection system between your different URLs. You can also use the anti-flicker script to smooth the transition. This is a simple method if you don't need ultra-fast delivery or a specific domain configuration.

URL automatically generated

All previously configured parameters (UTM Source, UTM Campaign, Click ID, fixed or dynamic values) are automatically included in your ad URL. All you need to do is copy the generated link and paste it into your advertising platform (Google Ads, Meta, TikTok, Snapchat, LinkedIn, or any other channel).

Why does the same variant keep recurring during your tests?

In server-side distribution, the assignment is generally retained for the same visitor. If you open the link multiple times from the same IP address, it's normal to see the same landing page.

To control for variations, test in private browsing mode, use a different browser or a different network connection.

Understanding traffic distribution

A 50/30/20 split doesn't produce those exact volumes at every moment. With sufficient traffic, the results gradually approach the defined ratios.