BlastOptimize A/B testing tool support

Configure your links/UTM for Facebook Ads and Google Ads

When you broadcast an experience BlastOptimize Since Facebook Ads or Google Ads, You can automatically pass your campaign information in the URLs of your ad variants. This setup allows you to preserve your UTM parameters, identify the ad that generated the click, and measure the performance of each variant. Configure…
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Discover the BlastOptimize interface

BlastOptimize's interface is organized around three main tabs: Drafts, Experiments, and Research. The Drafts tab allows you to create and prepare your various experiments before publishing them. The Experiments tab groups all your active tests, along with their real-time performance. The Research tab allows you to…
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Create an experience: Split URL or Page Editor

From the Drafts tab, you can find all your experiments in preparation, filtered by name, folder, or experiment type. To create a new experiment: Click Create an experiment. Enter the name of your experiment. Select an existing folder or create a new one. Choose the type…
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Organize your tests with folders

Folders allow you to group your experiences according to your own organization: by client, by site, by campaign, by product, by country, or by theme. To create a new folder, click Add Folder, enter its name (for example, "Test"), and then click Create. The folder will appear…
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Edit your page with the visual editor

To edit an element, select it directly in the editor: an editing bar will appear with the available settings. What you can edit: Text: directly modify the content of an element (for example, the text of a button). HTML: for advanced edits not available in the visual editor. Visibility:…
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Check that your tracking is properly installed

Go to Implementation → Tracking. There you'll find your global script and a verification tool: enter the page you want to test, and BlastOptimize will automatically tell you if the tracking code is detected. Before running an experiment, always check two things: that the anti-flicker script is installed…
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Create custom URL parameters

In Settings → URL Parameters, you can create parameters that will then be available in all your experiences (UTM Source, UTM Campaign, UTM Content, Click ID, or any parameter specific to your tracking plan). Click Add, name your parameter, and then confirm: it will immediately appear in your list…
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