News - BlastOptimize

Clean, white and blue geometric shapes illustrating A/B testing automation

Tom BlastOptimize
October 13, 2026

Automating your A/B testing: a guide for the CRO autopilot

Updated on October 13, 2026 At Booking.com, around 25,000 tests are launched every year, and only 10% produce a positive result. At Microsoft Bing, the proportion ranges from 10 to 20%, according to experience reports compiled by PostHog. In other words: even the teams…

3D geometric shapes (sphere, cylinder, cube) on a dark background, illustration for the AB Tasty, Kameleoon and Wingify comparison

Tom BlastOptimize
October 9, 2026

AB Tasty vs Kameleoon vs Wingify: the 2026 comparison after the merger

Updated October 9, 2026. Type abtasty.com into your browser: you land on wingify.com. On September 16, 2026, AB Tasty and VWO officially merged under a single brand, Wingify, with over 4,000 customers and over $100 million in combined revenue. If…

A geometric pattern of interlocking blue and white squares, illustrating the merging of two A/B testing platforms into one.

Tom BlastOptimize
October 8, 2026

AB Tasty and VWO merge under the Wingify brand: what this means for you

Updated October 8, 2026. Type abtasty.com into your browser: you'll land on wingify.com. The same goes for vwo.com. Two of the most widely used A/B testing tools among marketing teams now share a single brand, a single login address, and a single management team. For the few…

Contrasting geometric shadows evoking two different approaches to A/B testing

Tom BlastOptimize
September 30, 2026

BlastOptimize vs AB Tasty: Real-world usage feedback in 2026

Updated September 30, 2026 Summary AB Tasty and BlastOptimize don't target the same customer What AB Tasty actually offers The real limitations reported by AB Tasty users What BlastOptimize offers The forgotten commonality: flicker also affects large publishers The price difference…

Abstract concentric circles evoking the accessibility of a free A/B testing tool

Tom BlastOptimize
September 28, 2026

Free A/B testing tool: why choose it over VWO and Optimizely?

Updated September 28, 2026 — Comparison of free A/B testing tool solutions versus VWO and Optimizely. Contents: Why free options have disappeared from the A/B testing market; What VWO, Optimizely, and AB Tasty really cost today; BlastOptimize, 100% free: what's actually included…

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